1. What is the Nature of your Franchise.
If the franchise location relies heavily on impulse purchases, e.g. food, coffee, etc., it should be located in an area visible from as many places as possible, including crossroads and major roads. On the other hand, the franchise location for a daycare should strike a balance between neighborhood safety and ease of access for families in need of this service.
2. Look at the Cost
You may initially save money by leasing a franchise that is not very accessible. This might not be your best option if you are not getting enough foot traffic. On the other hand, a franchise location in the middle of a busy street or mall may cost you more, but you will be getting a lot of exposure to passing customers.
3. Consider the Locations
Consider the locations near businesses which attract the same customer. Outlet malls and indoor malls are good examples of this.
4. Research Local Regulations.
Business-friendly municipalities are usually good for your franchise
5. Think Like You are the Client
What kind of experience will your client have when entering your establishment. What are the characteristics of your franchise location that will provide the most valuable client experience?